istock_000022951609xxlargeMasAgro Móvil, an agricultural information service for mobile devices launched in 2012 by the International Maize and Wheat Improvement Center (CIMMYT) with the support of the Mexican Ministry of Agriculture (SAGARPA), is a subscription service that delivers weather and price data specific to the regions of Mexico where the research and capacity building project MasAgro operates.

The service relies on input provided by the Mexican Information System for Food, Agriculture and Fisheries. MasAgro Móvil will provide subscribers with advice from a network of nearly 2,500 extension workers to promote sustainable farming practices based on conservation agriculture techniques. At present, CIMMYT is preparing the technicians for the task in hand through a train-the-trainer approach, whereby 100 extension workers are training 2,500 agronomists.

This workforce will give specific advice to some 80,000 farmers that are currently participating in MasAgro. The aim is to offer banking services and to use mobile devices as tools for precision agriculture that help enhance sowing, irrigation, fertilizing, and harvesting procedures.